Statistical Analysis of Nosy Be Island International Tourist Satisfaction

Resumo

This paper investigates on the satisfaction of international tourists visiting Nosy Be and its impact on resource and development. The research method involves the tourist satisfaction concept and impact factor in addition to tourism island destination. Specific problems associated with quantitative approaches to measuring satisfaction were overcome. In order to achieve the objective, the present research work employs primary data mainly collected from more than 200 international tourists by using a specific questionnaire. To analyze the collected data, SPSS software was adopted and techniques such as descriptive statistics and correlation analysis were used. It is approved that satisfied tourists tend to communicate their positive experiences to others recommendation and they tend to buy the product repeatedly. Relevant analytical studies showed a positive correlation between recommended locations, willingness to share social network experiences and overall satisfaction. Descriptive statistical analysis showed that different demographic characteristics as origin, gender, age and employment visitors were accounted. 70% of tourists will stay in Nosy Be for more than a week and 56.5% come with friends or classmates. According to the current research results, combined with the tourism practice of Nosy Be Island, the factors affecting the satisfaction of tourists, and the follow-up behavior brought by the satisfaction of their services are clarified. The tourist loyalty behavior is identified in order to maintain tourism sustainability in Nosy Be Island destination. The research outcomes indicate the attributes that affect tourist satisfaction such as service quality, facilities, and destination image.