International Tourism Marketing Analysis in Nosy Be Island

Abstract

Nowadays, due to the communication technology revolution and transportation system development, more and more visitors are internationally willing to discover exotic Island and less known destinations as Nosy Be. However, compared to most of Pacific and Caribbean ones, few information and research work are available about the tourism aspect in this Island.  An innovative research survey on the Nosy Be Island international tourists marketing evolution never being done before is investigated in the present paper. The developed study was performed from a random and voluntary survey of Nosy Be traveler foreigner and Malagasy citizen visitors. Doing this, first, the unique culture, geographic, historic, economic, wonderful climate, beautiful landscape and environmental situations of the under-study Island are described. Since the target population is domestic and international visitors to Nosy Be, the bilingual questionnaire was designed. As research work outcome, it was emphasized that during the last three decade, tourists select Nosy Be as destination mostly because the Island authenticity, nature, blue space, sand, fresh air, relax, leisure, sports or adventure activities. Some internal strengths and weaknesses of the destination can have positive or negative effect to the international tourist attraction. The performed study helps the Nosy Be local authorities to improve the quality of tourism products. A useful background in the planning of tourist marketing strategies can be designed. Thus, the economy competitiveness in the global travel market can be enhanced to make Nosy Be as a top-class sustainable international destination.